Thursday, November 4, 2010
Appeal to Emotion
According to Epstein, appeal to emotion is a premise in an argument that you should believe or do something because you feel a certain way. An example of appeal to emotion is, "Did you see the disaster? It's so devastating. We should donate some clothes to them." One of the different aspects of appeal to emotion is appeal to pity. An example of appeal to pity is "If you feel bad for the schools sports team and have the time, donate some sports equipment." Another kind of appeal to emotion is appeal to fear which politicians and advertisers use to scare people. An example of one often seen in TV are the On Star commercials. The commercial show people in crashes needing help or people that are lost and they need directions. Another example of a appeal to fear are the Allstate commercials. One commercial stated "Every year thousands of teenagers go out for a drive and never comeback." This is an appeal to fear because they want you to buy their insurance so your teenager won't go missing or something like that.
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Heyy! I agree with what you posted on how appeal to emotion makes us believe in something in a certain way. I also agree with the examples you uses and how they effect the way people feel. Another example that can be given was the issue on the San Bruno fire, after that incident happened a lot of people started to donate money to the victims of the accident. The way the fire was advertised made people feel a certain emotion towards the victim which led them to donating an x amount of money to the victims.
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